There is an interesting Ashes battle which has been broke out between the ECB and the CA. The reason behind this is a video montage which was on display on the official website of the Cricket Australia, cricket.com.au
Actually, few days back Cricket Australia published a video which had a montage of the former English wicket keeper Matt Prior’s goof ups behind the stumps. The title of the video was ‘Future dire for Prior’ and along with the video there was a musical piece as well. Obviously the people in the ECB did not like it at all and complained CA not only against the video content, but also against the tone of the video as well. The ECB felt that it is inappropriate for a national sports body to put such content on its official website. The morality was also not the only issue in this, but ECB also claimed that the pieces of videos out of which the montage was made, were the proprietary of News International, whose subsidiary Sky, holds the broadcasting rights and of ECB as well. The ECB also felt that CA was mocking Prior just by showing the montage of the fumbles he made behind the stumps and not considering the injury he was serving during that point of time.
In return CA withdrew the video, but not without putting its own case. As per Cricket Australia that the video was part of the legitimate news agenda and therefore it was appropriate for them to use it. CA also contested about the tone of the video as well. CA was the opinion that it showed only what the British press was saying and it was not mocking of the player as per the claims made by the ECB.
The Cricket Australia spokesperson responded to a query raised by a popular cricket website by saying that it’s website is an independent news, body and it is a joint venture with CA’s official broadcaster the Nine Enterntainment Co. and those who were part of the publishing team felt that the story was just reflecting the discussion taking place in the UK.
This is not for the first time ECB and CA have locked horns, during the 2013 Ashes too the official twitter account of CA too made some unwanted comments on the controversial Ian Bell decision. In 2013-14 Ashes series too CA tweeted a racial picture of a Sikh man while targeting the English spinner, Monty Panesar.