PUMA has released the new kits for eight nations who are going to participate in this year’s FIFA World Cup in Brazil. PUMA is an official kit partner for these eight countries. The home and away kits for Italy, Algeria, Switzerland, Cameroon, Ivory Coast, Ghana, Uruguay and Chile were released today and will be worn by the players for all their friendly games leading to the FIFA World Cup.
All these new kits have PUMA’s new football apparel innovation, the PWR ACTV. It is a first to market use of an athletic taping. The ACTV tape is strategically placed on the T shirt. It will ultimately give the micro-massages on the skin and will work with the human body to help in maximizing performance and will provide more energy to the players.
The head of PLM Teamsport Apparel at PUMA explained to the media that this new PUMA PWR ACTV technology will provide the natural power to the football players. This will also help them to optimize their standard performance. By putting a strip next to skin (athletic taping) is certainly an innovative way.
All in all 23 home shirts of these teams will be taken by Gli Azzurri to the world cup ultimately. These jerseys will tour major cities in Italy. They are Rome, Naples and Milan. This will give opportunity to the football fans of Italy to support their national team. There will also be a contest attached to it. 23 lucky winners will be selected from a contest and they will present these T-shirts to the Italian team players just before they leave for Brazil.
The design of these newly designed shirts is inspired by the traditional Italian handicraft industry. It is a slim fit and a tailored collar and it also has been combined with the intricate design details so beautifully. The tailored t shirts are looking rest and there are also exclusive FIGC fonts on them which are inspired by the traditional Italian craftsmanship, it is told.
It will be very interesting to see how these ‘technological t shirts’ will help these 8 teams and whether any of these eight will bring the world cup home or not? If at all that team is Italy than nothing like it right?